The cooperative restaurant brain
Never overpay for an ingredient again.
Forward your supplier invoices. Usta tracks real prices, writes your cheapest order automatically, and pools anonymized member data so independents finally see the market. No hardware, no migration, no setup project.
NOW ONBOARDING A SMALL GROUP OF RENO KITCHENS
Already a member? Open the Usta app
USTA PRICE CHECK
RENO, NV · SAMPLE REPORT
switch: broadliner B
switch: local purveyor
keep: current supplier matched
switch: cash & carry
vs single-supplier ordering
MEMBERS SEE THE MARKET
How it works
Three steps. None of them are a software project.
You already have the data — it is sitting in your inbox as PDFs and in a shoebox as paper. Usta starts there.
Forward your invoices
Email them, or snap a photo of the paper ones. No integrations to beg your suppliers for, no line items to key in.
Takes about 30 secondsUsta reads every line
Each SKU gets matched, normalized to a real unit price, and checked against what the same case costs elsewhere in town.
First insight within 24 hoursApprove the order
A 4-minute smart count sets your pars. Usta writes the cart, splits it across suppliers for the lowest total, and you tap approve.
Every order dayWhat you get
The buying power of a chain, without joining one.
Zero setup
Forward invoices. That is the whole onboarding. No hardware, no POS migration, no consultant sitting in your office for a week.
Self-writing orders
AI par levels turn your stock into a cart that splits across suppliers for the lowest total. Ordering stops being an hour of your night.
Members see the market
Anonymized invoice data builds a neighborhood price benchmark. Every kitchen that joins makes every other member smarter.
The co-op
Your invoice is worth more than your invoice.
A single restaurant only knows what a single restaurant pays. Pooled, anonymized, and normalized to the case, those same invoices become the price index independents have never had. Nobody sees your suppliers or your volumes — you see the market.
“I own restaurants in Reno. Usta is the tool I could not buy, so I am building it.”CAN UZAY · FOUNDER · BORA MEDITERRANEAN & PIATTO RENO
Questions
The ones every chef asks first.
Do I have to switch suppliers?
No. Usta shows you what a case actually costs across the market and flags the swaps worth making. Plenty of lines come back “keep — your supplier is already matched.” What you do with the rest is your call.
Will my prices or suppliers be exposed to other restaurants?
Never. Invoices are stripped of your name, your restaurant, and your volumes before anything enters the benchmark. Members see aggregated market prices — not each other.
Does this touch my POS or my accounting?
Not unless you want it to. Usta starts from invoices alone, so there is nothing to migrate and nothing to break in the middle of service.
How long until I see something useful?
Forward a week of invoices and your first price check lands within 24 hours. Ordering gets automated once you have run one 4-minute smart count.
What does it cost?
Founding Reno members are onboarding free while we build alongside real kitchens. If Usta does not pay for itself in what it finds, it is not worth charging for.
Stop guessing what a case should cost.
We are onboarding a small group of Reno kitchens by hand. Leave your email and we will reach out when a spot opens.
NO SPAM. ONE EMAIL WHEN ONBOARDING OPENS.
Already a member? Open the Usta app