Usta
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Your restaurant's AI team. In your pocket.

Usta and his team handle orders, shifts, calls and prep. You approve from your phone.

Join the waitlistUsta is in development.

Illustration. Usta is in development.

Skip the film

Usta's round, scene by scene

  1. The owner at the counter, seen from the chest down in a black shirt and a leather apron: a blank shift sheet, an empty order pad and a pen in front of him, a hand raised to his head and the phone glowing in his apron pocket.

    Illustration. Usta is in development.

    The supplier order is due, the shifts are blank, and now the phone is ringing.Nothing that spends money or reaches a customer goes out without your approval.

  2. Usta, a white cloud in a black suit, has jumped out of the phone and stands on the counter.

    Illustration. Usta is in development.

    He lives in your phone, and one flick puts him to work.

  3. Usta stands on the counter in front of his team: six coloured cloud leads in a row behind him and dozens of small pastel helpers around them. The owner's hand holds the phone they came out of.

    Illustration. Usta is in development.

    His team comes with him: six leads, dozens of helpers, one job per colour.

  4. Orange, the guest lead, takes a call on a headset at the host stand while small helpers set a table for two. Usta, the white cloud in a black suit, takes the reservation card.

    Illustration. Usta is in development.

    GuestsOrange answers the call you could not take and takes the reservation request.

  5. Usta holds the green lead's order list, drawn in icons and bars, and points at the lit onion shelf behind the desk, now ticked. The green lead and small helpers sit at the desk.

    Illustration. Usta is in development.

    FinanceGreen reads your sales and stock and drafts the supplier order before the cutoff.

  6. In the kitchen, Usta and Blue, the kitchen lead, stand by the prep station. The prep cook's phone on its stand shows an onion, and the cook, seen from the chest down, chops onions.

    Illustration. Usta is in development.

    KitchenUsta sees the chopped onions running low, and Blue sends the prep cook "Cut 2 lb onions".

  7. Usta holds next week's shift sheet, now complete and glowing warmly. The yellow people lead stands beside him at the staff board with the availability card.

    Illustration. Usta is in development.

    PeopleYellow drafts next week's blank shifts from your staff's availability.

  8. Usta nods behind a phone on a stand that is filming a plated dish. The red marketing lead holds up the draft post's photo of the same dish.

    Illustration. Usta is in development.

    MarketingRed drafts tonight's post before you think to ask.

  9. Usta holds his stack of checked work beside the purple systems lead at the till, its cable glowing.

    Illustration. Usta is in development.

    SystemsPurple brings together records from supported systems.

  10. The owner smiles at his phone: four coloured cards stacked on the screen, and a green button with a white tick under his thumb.

    Illustration. Usta is in development.

    Usta brings it all back to your phone, and one tap approves it.The owner approves the order, the shifts and the reservation in one tap. The prep is already underway.

  11. The dining room at the start of service: two guests seated at the table for two with an orange-dot card, supplier crates by the door, a full tub of chopped onions on the pass, and the owner walking over to greet them while Usta and his helpers rest on the counter.

    Illustration. Usta is in development.

    Service opens calm, and you walk out to greet your guests.

How it works

The workflow we are building. Usta is the lead: tell him what you need, and his team prepares the work. Money and anything a customer sees wait for you.

Illustrated with one busy evening, from the ringing phone to one approval.

  1. The owner at the counter, seen from the chest down, a hand raised to his head, the phone glowing in his apron pocket and a blank sheet and a pen in front of him.

    Hand it to Usta.

    Tell him what is piling up, in plain words, the way you would tell a manager. He works from the records and availability you give him.

  2. Usta, the white cloud in a black suit, in front of his six coloured leads and dozens of small pastel helpers.

    He hands each job to the right lead.

    Orange answers the call and takes the reservation request. Green drafts the supplier order from your sales and stock.

  3. Blue, the kitchen lead, beside the prep station. The prep cook's phone on its stand shows an onion while the cook chops.

    The team prepares it. Usta checks it.

    Usta checks each piece against where it came from. Reading the order, he sees the chopped onions will not last the night, so Blue sends "Cut 2 lb onions" to the prep cook's phone. Yellow drafts next week's shifts.

  4. The owner smiles at his phone: four stacked coloured cards and a green button with a white tick.

    You approve from your phone.

    The order, the shifts and the reservation arrive on one screen, with the prep already underway. Approve, change or say no. Nothing that spends money or reaches a customer goes out without your approval.

Usta and his team

One lead in a black suit. Six colours, each with its own job. The small ones are helpers.

  • Guests

    Calls, reservation requests and review replies.

  • Finance

    Supplier orders, invoices and food cost.

  • Kitchen

    Prep tasks and stock counts.

  • Usta

    Runs the round and brings the prepared work to you.

  • People

    Staff, tasks and shifts.

  • Marketing

    Instagram, campaigns, short videos.

  • Systems

    Supported records and data connections.

Nothing that spends money or reaches a customer goes out without your approval.

The team prepares. Usta checks. You decide. Usta is in development, and these are the rules it is being built around.

Money waits for you.
Supplier orders, payments and price changes are prepared as drafts. Nothing is paid or ordered until you say yes, even close to a cutoff.
Customers hear from you.
Posts, review replies and guest messages go out only after you approve them. When Orange answers a call, it takes the reservation request, and the confirmation waits for your yes.
You see the reason.
We are building source references into requests, so you can review the records behind them: the invoice, the count, the review.
Yes means that one thing.
Approve it, change it or say no. Approving one draft never approves the next.
A record of the work.
We are building a record of requests, approvals and actions: who asked, who prepared it, who approved it and when.
Staff see their part.
Staff access is being designed around each person's role and tasks, so your team gets the work meant for them, like a prep task on the cook's phone, not your finances.

Questions

What is Usta?

An AI team for independent restaurants. Usta is the lead: you tell him what you need, his team prepares the work, and you approve it from your phone.

Can I use it today?

Not yet. Usta is in development. Join the waitlist and we will write to you when we are ready for the first restaurants.

Will it post, order or pay for anything on its own?

No. Nothing that spends money or reaches a customer goes out without your approval. Preparing a draft, an order list or a schedule sends nothing.

Do I have to change my POS?

Usta is being designed around existing point-of-sale systems, through supported connections or permitted exports. Compatibility depends on your setup; we will check it before you start.

Can Usta make mistakes?

Yes. That is why nothing important goes out without your approval. We are building source checks and human review into the workflow, and these controls still need testing.

Does it replace my manager or my staff?

No. Usta prepares the work and hands tasks to the right person. Your people still decide, cook and look after guests: in the film, the prep cook cuts the onions.

Who can see my restaurant's information?

This website does not accept restaurant operating records. Staff access is being designed around each person's role. We will publish how Usta handles restaurant data before inviting outside restaurants to connect their records.

What will it cost?

We are not publishing pricing yet. Joining the waitlist is free and does not commit you to a purchase.

What do the colours mean?

Each colour is one part of the job: orange for guests, green for finance, blue for the kitchen, yellow for people, red for marketing and purple for systems. The small ones are their helpers.

Join the waitlist

Usta is in development. We will start with a small group of independent restaurants. Leave your details to hear about early access. Joining does not guarantee a place or a date.

We use these details only to write to you about Usta.

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